Search Engine Optimisation
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the natural or un-paid (organic or algorithmic) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. This gives a web site web presence.
Search Engine Optimisation is an area of the web industry which is very often over-hyped and under-performed. There are many businesses promising top search engine rankings or un-achievable results. If becoming the number one listing on Google or any other search engine were that easy, everybodys' web site would be listed there!
There are only ten top spaces available on the first page of Google and without paying to become a sponsored link it is impossible to guarantee a ranking.
However, Bob Fuller Web Design can do a great deal to increase your site to its highest possible rank and ultimately, increase the number of people viewing your quality affordable web site.
The aim of Bob Fuller Web Design is to create each page of your web site so that it tells the search engines exactly what it is about through the use of clear, semantic HTML.
We do this by making sure that a number of factors are adhered to in the page creation stage, the use of certain keywords, balanced density or weight of the chosen keywords, appropriate keywords in the title tag and the best useage of the Meta Description tag.
All of the images incorporated into your quality affordable web site will be rendered for optimum size and resolution to aid the download/rendering speed of your web pages. The images will also have been cleaned with a jpeg cleaner, which strips away any extraneous information such as date and time the image was taken, shutter speeds etc, to aid with optimising download speeds.
Google recently announced news about pending algorithm changes in search rankings. It has started using web site speed as a parameter in their ranking algorithms, however, the search engine giant has been careful to state that even though web site speed is now a factor, it is not the primary parameter for determining results. The quality and relevance of information is still the determining factor, but if your web site speed is slow, you will receive a lower ranking.
All of these factors, balanced in the right way can ensure that your web site is read by the search engines the way we want it to be read and is quick and efficient to load. Thus ensuring that the information being searched for by your potential customers matches that listed by the search engines about your web site.
With the use of specialist, third party software Bob Fuller Web Design analyses both your competitors to determine what works for them to get their web sites listed and the search terms people are actually using to find the web site they need.
Reciprocal linking also has a part to play in rankings, as the more web sites linked to your site will give you a greater visibility to the search engine crawlers. We can identify your possible reciprocal links and undertake the process of contacting and linking with these partners on your behalf, should you wish.
With all of these factors in place, you can rest assured that Bob Fuller Web Design have done as much as is possible to increase your search engine listing.